Can great copywriting help recruit the best candidate for a job?

In the case of this help wanted ad it may have made all the difference!

Dream job

A few weeks ago I received the copy below. It was a want ad to fill an important position at the company. They wanted me to spruce it up a bit before they posted it. 

Take a look at the original copy and then the revamped version I did of the job posting. 

The boss said they received a lot of good candidates!

Before it was submitted to a professional copywriter

Altman Plants – Trials Manager Job Opportunity

Summary: Altman Plants is looking for a talented and energetic Plant Trials Manager. This person will shepherd the evaluation of new succulents, annuals, perennials and roses for the company. This role will include evaluating internal plant breeding, as well as other breeding on the market. There will be hands-on responsibility for trials in Vista, California and also coordination and leadership for trials in Salinas, California, as well as in Giddings and Troup, Texas.

Take advantage of this opportunity to be an important member of Altman Plants plant development. This role is a key one, working to support new plant selection and development of new programs in coordination with sales, production and marketing.

The position may also serve as the Director for the Center for Applied Horticulture Research (CfAHR). CfAHR is a non-profit dedicated to helping the industry with plant research projects.

Keys to success will be enthusiasm for horticulture – and a passion for plants – in addition to a keen eye to how they are commercialized and fit into the supply chain that enables them to come to market. This position will require an engaging personality that enables a clear and positive communication with a broad spectrum of people within the horticultural community. Please visit our website to better understand the company and our culture: www.altmanplants.com

Education and Experience: This position requires a Master’s degree or PhD, although a Bachelor’s degree with substantial experience will also be considered. The position is located in Vista, California.

Skills:

Excellent verbal and written communication skills

 Ability to present in front of a group

 Strong growing and technical skills

 Willingness to travel.

 Self-directed with high organizational skills & ability to multi-task.

 Able to interact with other departments and be part of a diverse team.

 Skilled in problem-solving.

 Computer experience with emphasis on Excel, Word and database applications.

 Flexibility & willingness to learn.

Salary dependent on experience.

After

Altman Plants – Plant Trials Manager Job Opportunity

Altman Plants is looking for a talented and energetic Plant Trials Manager

The ideal applicant will evaluate new succulents, annuals, perennials, and roses for a nationally known company. This role will include evaluating internal plant breeding, as well as other breeding on the market.

There will be hands-on responsibility for trials in Vista, California and also coordination and leadership for trials in Salinas, California, as well as in Giddings and Troup, Texas.

This is an opportunity to be an important member of plant development at Altman Plants. In this key role, you will be working to support new plant selection and development of new programs in coordination with sales, production, and marketing.

The position may also serve as the Director for the Center for Applied Horticulture Research (CfAHR). CfAHR is a non-profit organization dedicated to helping the industry with plant research projects. Keys to success will be enthusiasm for horticulture, a passion for plants and a keen eye to how they are commercialized and fit into the supply chain that enables them to come to market.

An engaging and optimistic personality is a real plus to communicate our mission and brand to a broad spectrum of people within the horticultural community.

Please visit our website to better understand the company and our culture: www.altmanplants.com

Education and experience: The Plant Trials Manager position requires a Master’s degree or Ph.D., although a Bachelor’s degree with substantial experience will also be considered. The position is located in Vista, California.

Skills:

  • Excellent verbal and written communication skills
  • Ability to present in front of a group
  • Strong growing and technical skills
  • Willingness to travel
  • Self-directed with high organizational skills & ability to multi-task
  • Ability to interact with other departments and be part of a diverse team
  • Skilled in problem-solving
  • Computer experience with an emphasis on Excel, Word and database applications
  • Flexibility & willingness to learn

Salary: based on experience and education

If you’re interested in this unique opportunity send a resume with a cover letter to Ken Altman at kaltman@altmanplants.com.

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