Recent Projects and Article Samples

Profit generating ads:

Corona tools: I assist with ad campaigns for Corona’s gardening and landscaping tools, including pruning shears, loppers and rakes.

Bellota tools: This company, originally started in Spain, has recently started marketing their product in the U.S. I assist with marketing campaigns for their new and existing tile award winning tile cutters.

Profiles to promote virtual schools in Michigan:

Issue Media Group: worked with educators and administrators to write articles that promote the benefits of virtual education for secondary school students in Michigan. Here are three such articles:

How to know if you should enroll your student in an online course

What it takes to succeed as an online teacher

Mentors make the difference

Articles for Trade Magazines:

Protect your equipment: Greenhouse Management magazine

Coast-to-coast concepts: Lawn & Landscape magazine

It’s all in the water: Lawn & Landscape magazine

Succulents: all the rage: Garden Center magazine

Opportunity with greens: Produce Grower magazine

Website revamping:

Sometimes companies spend a lot of time with the technical aspects of getting a website up and running without thinking of how they can deliver a sound message that will garner leads. I can work with designers and marketers to revamp websites to encourage more leads and conversions. I’ve done such work for companies including Freelance Design of Maryland LLC, Emerson Produce and Greenhouse and  GardenScribe.  

Blog posts for lead generation:

Wrote blog posts for numerous companies to attract and engage customers. I also offer a service to teach others about how to come up with ideas for blog posts and how to make their posts attractive to search engines via SEO.

 Award winning writing

In 2013 I won the Good News Award for an in-depth look at economic development in a former mining town. The article, titled “Calumet, Michigan Sees Urban Revitalization, Business And Investment From Main Street Program,” originally appeared in Second Wave Media, and was later picked up by the Huffington Post.

Public relations for irrigation company: 

I wrote sales letters, a press release and provided marketing advice to an inventor of Auto Rain Lawn Gear irrigation systems to help launch new product into Lowes and other home improvement stores.

Contributed to the wording in these video scripts for Proplugger tool company.

Miscellaneous Writing Samples From Current and Past Clients